Ruby Turns 30 Years Old. It's Still the Smart Choice.
Ruby just turned 30. And it celebrated with a major release—Ruby 4.0 dropped on Christmas Day, continuing a tradition that's been running for two decades.
Here's the thing. While the tech industry chases the next shiny framework, Ruby keeps quietly powering billion-dollar companies. Shopify. GitHub. Airbnb. These aren't legacy apps limping along on life support. They're actively scaling, hiring, and shipping features daily.
So why would a CEO, engineering manager, or developer choose Ruby in 2026?
Because the fundamentals haven't changed. And in software, fundamentals compound.
30 Years of Stability
Ruby 0.95 was released on December 21, 1995. Matz—Ruby's creator—was solving a problem that still matters: he wanted programming to feel natural and enjoyable, not like fighting the machine.
Thirty years later, that philosophy is paying dividends in ways nobody predicted.
Most programming languages are designed for computers. Ruby was designed for humans. Every decision Matz made prioritized developer happiness—readable syntax, intuitive patterns, minimal boilerplate. Code that reads like English.
This wasn't just idealism. It was strategy.
Ruby 4.0: The Christmas Gift That Keeps Giving
The 4.0 release isn't about flashy features. It's about maturity.
ZJIT is the headline—a next-generation just-in-time compiler built by the same Shopify team that created YJIT. It uses a more traditional compiler architecture that'll make it easier for the broader community to contribute performance improvements.
Ruby Box introduces isolation for definitions, meaning you can run test suites, dependency upgrades, or even blue-green deployments within the same Ruby process without monkey patches leaking everywhere.
Ractor got a major overhaul with the new Ractor::Port API, making parallel programming more intuitive.
But here's what matters for business leaders: Ruby 4.0 has almost no breaking changes. Your existing apps will upgrade smoothly. That's 30 years of backward compatibility baked into the language's DNA.
Compare that to the JavaScript ecosystem, where your build tools might be deprecated by the time you finish reading this sentence.
The Proof Is in the Billion-Dollar Pudding
GitHub runs a 2-million-line Rails monolith with 1,000+ engineers deploying 20 times daily. Shopify calls itself "the biggest Rails app in the world" and handled Black Friday traffic with zero downtime. Airbnb serves 150 million annual bookings through Rails.
The "Rails doesn't scale" argument died years ago. These companies didn't succeed despite using Ruby—they succeeded partly because of it.
Judge.me serves 500,000+ e-commerce shops with just 10 engineers. That's the real story. Small teams shipping big products.
Developer Happiness Meets AI Coding
Here's where Ruby's 30-year philosophy gets interesting.
Matz optimized for human readability. He wanted code that developers could scan quickly and understand intuitively. Less syntax noise. Fewer symbols. Natural language patterns.
Turns out, that's exactly what AI coding tools need.
Ruby's clean syntax means AI assistants generate more accurate code with fewer tokens. One developer estimated that generating equivalent functionality in Ruby costs about one-third what it costs in TypeScript. When you're paying per token or working within context limits, that's a real advantage.
Ruby developers at Shopify are using Claude Code to contribute to projects written in C++, Rust, and C—languages they'd never touched before. The AI handles syntax; the developer handles architecture. Ruby's expressiveness becomes the common language between human intent and machine execution.
A Ruby committer recently wrote that AI coding tools are "the biggest developer productivity boost in recent memory." And Ruby's readability makes it uniquely suited to this new paradigm.
Rails 8: No PaaS Required
Rails 8 shipped with a philosophy that aligns perfectly with cutting infrastructure costs: "No PaaS Required."
Kamal 2 takes a fresh Linux box and turns it into a production server with a single command. Zero-downtime deploys. Automated SSL certificates. Multiple apps on one server.
The new Solid adapters—Solid Queue, Solid Cache, Solid Cable—eliminate the need for Redis entirely. Your Rails app can run on SQLite alone while maintaining enterprise-grade performance.
I've written about how Kamal dropped our infrastructure costs by 60%. Pair that with a provider like AmericanCloud—which offers straightforward VPS pricing without the AWS complexity tax—and you're looking at serious savings. That's not theoretical—that's real money back in our operating budget.
The Boring Technology Choice
Dan McKinley wrote about choosing boring technology, and Ruby exemplifies this perfectly. His argument: every company gets about three "innovation tokens" to spend on new technology. Spend them wisely on things that differentiate your product—not on reinventing infrastructure.
Boring doesn't mean bad. It means mature. Stable. Predictable. When I start a Ruby project, I know exactly what I'm getting. No surprise deprecations. No framework wars. No existential debates about state management.
The Rails Foundation keeps expanding—1Password and Judge.me just joined as Core members. That's not the sign of a dying ecosystem. That's renewed investment from companies betting their businesses on Ruby.
What This Means for Your Next Project
If you're a CEO evaluating technology stacks, Ruby offers something rare: a proven track record across three decades, with active development and a clear future roadmap.
If you're a manager building a team, Ruby developers are experienced, opinionated, and productive. The talent pool might be smaller than JavaScript, but it's more seasoned.
If you're a developer choosing your next language, consider this: Ruby was built for your happiness. And in the age of AI-assisted coding, that human-centric design is becoming a competitive advantage.
Thirty years is a long time in tech. Most languages from 1995 are footnotes in Wikipedia. Ruby is releasing major versions, powering trillion-dollar transaction volumes, and training the next generation of developers.
Sometimes the boring choice is the smart choice. In software development, it's often the only choice that makes business sense.